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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Knowledge Management Training

Friday
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September 
27
 at 
7:00pm
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There is a need for management to implement an integrated talent and knowledge management training program. With the increase in globalization and the integration of the business processes across borders, it has become increasingly important for businesses to utilize effective human resources and maximize their human capital. A business may be equipped with the best talent available but if they do not train them, they will soon be out of business. In fact, attrition rates are much higher in businesses that do not train their employees or those that have an inadequate talent management program. Knowledge creation is the backbone of any productive organization and to ensure that this happens effectively, management must employ a comprehensive strategy that encompasses talent, knowledge and technology.

Technology has become very critical to today's businesses. Human resources still have a role to play in this but are no longer able to do the job alone. The traditional methods of managing knowledge such as appraisals, training and development are still essential for the modern organization. A company cannot expect its employees to create new knowledge on their own; they need managers who can provide that direction.

The first step in integrating talent and knowledge management training into the workplace is to develop an integrated workforce planning approach. This will allow both existing and incoming managers to identify where there needs to be improvement in order to optimize their performance. Managers need to recognize current strengths and gaps and also identify areas for improvement. They need to develop plans that include an assessment of their own personal skills as well as the skills of their teams. These plans will then need to be shared with their teams in order for these teams to understand the direction that the company wishes to take.

There are a number of challenges that managers face in implementing their knowledge management program. One of these is the difference between what management sees as the relevant skills for employees and what employees consider to be relevant skills. Different employees will value different things when it comes to their work. For example, some employees may see performance as the main factor that influences their happiness at work, while other employees may place importance on relationships and positive reinforcement. In addition, employees themselves may not be aware that their own thinking is related to the way that they perform.

To address these issues effectively, managers will have to involve their employees more in the process of problem solving. This can be done through employee coaching, but this involves additional expenses and employees will need to be motivated to participate. One way of doing this is to create a culture of awareness within the company that all employees are part of a team. Recognition is frequently given for those employees who do a great job, but often times companies overlook the fact that many individuals contribute to the success of the company.

Knowledge management also includes communication skills. Communication is a vital part of developing any knowledge base within a company. Both internal and external communication needs to occur in order to ensure that the right information is being received and that no incorrect information is being passed along. Communication lines can be established between individual managers and their teams. In addition, video conferencing can be used to communicate with distant employees who work off site from home.

Knowledge management training will often focus on planning and organizing the way that information flows through an organization. It looks closely at how people use different channels to achieve their goals and how different departments or levels within an organization are connected to one another. In addition it looks at how employees use technology to make their jobs easier. Finally, managers will learn how to evaluate various management styles and how this affects the way that they interact with employees. Through these techniques, problems are identified before they become larger ones.

Knowledge management training can be accomplished by hiring a consulting firm that is experienced in working with companies to gain a wide range of knowledge management strategies. These firms will help managers develop a plan for how to integrate the various components of the management strategy into the daily workings of the company. Knowledge management is no longer just about implementing a certain type of procedure within an organization. Nowadays, it has become an essential part of the way that managers and employees interact with one another. By incorporating the latest technologies into the knowledge process managers can improve the quality of decision making and ensure that the results that are produced are well worth the investment.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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